Now that you’re ready to revamp your practices and eager to get them into the right hands, you might be wondering — what is the Live Build Process?
Understanding Live Build in Four Easy Steps:
Connect & Assess Needs
An organization identifies a product/practice in need of optimizing for its target audience and submits a request to connect. Our team reaches out to understand their needs.
Recruit
With support from our team, the organization identifies 2-3 individuals that are part of their desired audience and can also speak to the resource that we will be optimizing. Once secured, we are ready for a Live Build!
Build
Participants take part in a 6-hour facilitated session that happens over two days where we learn about the strengths of the resource, what resonates with our participants (who are also part of our target audience) as well as the best way to reach them. The session is highly interactive and utilizes materials available for participants in a password protected website customized for their session/needs.
Execute
After the session our team has the information needed to create the asset for optimization as well as a communication strategy for distribution and promotion designed to reach our target audience.
The following are organizations that have participated in the Live Build Process
The team identified a need for a digital tool that better connects parent and community advocates to federal K-12 relief spending information at the district and state levels. After a successful Live Build where our school board member and parent participant expressed strong support of the process, going so far as to literally not wanting the session to end – we have crafted a way forward on the development of an interactive data tool. Importantly, this Live Build also involved leveraging the relationship with A+ Alabama, who created an exemplar state ESSER/ARP dashboard that we are able to emulate to efficiently produce the tool for GeorgiaCAN.
OpenSciEd, a nonprofit provider of free, open-source science instructional materials, leveraged the Live Build process to analyze and refine its website and online materials as it prepared to expand its course offerings.
Live Build participants identified low awareness about who OpenSciEd is, what they offer, and a lack of accessible and comprehensive materials that engage district leaders who don’t live and breathe science every day. They also identified key challenges associated with reaching their desired audience of district curriculum leaders and developed a strategy to break through a crowded education field.
With these insights in mind and on the heels of a new “Green” rating from the independent curriculum reviewer EdReports, we developed and launched new pages on OpenSciEd’s website that speaks directly to school district leaders. New messaging touted data showing evidence of quality and impact, leaned into comparisons between OpenSciEd and traditional science curricula, and highlighted real-life testimonials. Infographics, comparison charts, and videos brought student and teacher experiences to the forefront of their outreach. Finally, we ensured OpenSciEd had a strategy to employ their new assets through a comprehensive digital amplification and traffic-driving campaign that paved the way for meaningful, long-term engagement of district audiences by the OpenSciEd team.
The team identified a need for a digital tool that better connects parent and community advocates to federal K-12 relief spending information at the district and state levels. After a successful Live Build where our school board member and parent participant expressed strong support of the process, going so far as to literally not wanting the session to end – we have crafted a way forward on the development of an interactive data tool. Importantly, this Live Build also involved leveraging the relationship with A+ Alabama, who created an exemplar state ESSER/ARP dashboard that we are able to emulate to efficiently produce the tool for GeorgiaCAN.
OpenSciEd, a nonprofit provider of free, open-source science instructional materials, leveraged the Live Build process to analyze and refine its website and online materials as it prepared to expand its course offerings.
Live Build participants identified low awareness about who OpenSciEd is, what they offer, and a lack of accessible and comprehensive materials that engage district leaders who don’t live and breathe science every day. They also identified key challenges associated with reaching their desired audience of district curriculum leaders and developed a strategy to break through a crowded education field.
With these insights in mind and on the heels of a new “Green” rating from the independent curriculum reviewer EdReports, we developed and launched new pages on OpenSciEd’s website that speaks directly to school district leaders. New messaging touted data showing evidence of quality and impact, leaned into comparisons between OpenSciEd and traditional science curricula, and highlighted real-life testimonials. Infographics, comparison charts, and videos brought student and teacher experiences to the forefront of their outreach. Finally, we ensured OpenSciEd had a strategy to employ their new assets through a comprehensive digital amplification and traffic-driving campaign that paved the way for meaningful, long-term engagement of district audiences by the OpenSciEd team.
